Featured
10 Actionable LinkedIn Tips to up your Game

10 Actionable LinkedIn Tips to up your Game

They say good things don’t happen on Friday, the 13th. But great things do happen and I was lucky to attend LinkedIn’s Toronto Meetup. It gave me the opportunity to listen and learn from the brightest leaders who constantly spread positivity on LinkedIn. Getting honest advice, LinkedIn tips and strategies from the pros is something …

+ Read More

Invisible Influence by Jonah Berger – Book Review

Invisible Influence by Jonah Berger – Book Review

I have heard raving reviews for Jonah Berger’s Contagious and while I was looking for that gem, I got my hands on his latest book ” Invisible Influence “ which was published in 2016. The cover of Invisible Influence conveys the core message of the book strongly. I was sold on the book right there. This book Invisible Influence talks about …

+ Read More

Growth Hacker Marketing – Book Review

Growth Hacker Marketing – Book Review

This book “Growth Hacker Marketing”  by Ryan Holiday has been one of the most recommended books by experts for modern-day marketers. For starters, this book is just a starter (sorry for this). It gives you a quick sneak peek into how the world’s favourite brands of today used Growth Hacking to scale their brands to …

+ Read More

Buyology by Martin Lindstrom – Book Review

Buyology by Martin Lindstrom – Book Review

Ever since I read Martin Lindstrom’s book ‘Small Data‘, I was keen on reading his other works. Here goes the review of the book ‘Buyology‘. As a fanboy of advertising and with my newly found love for consumer neuroscience, I was very interested in learning why we buy what we buy. And this book took …

+ Read More